Some hae spirit and are nae furrit,
And some who’re furrit want it,
But we hae spirit and we are furrit,
And sae the Scots be thankitGet into the spirit and celebrate Burns Night with STV
Sunday 25th January 2015
Burns Night with STV
Client services were looking for a way to get the attention of their London clients, and what better way than sending a bottle to celebrate.
By twisting a well-known Robert Burns poem on its head and re-writing it about Scottish gin, we created a simple yet effective direct mail that not only emodied STV, but delivered a proposition (and a stiff drink) that their clients simply could not refuse.
- Direct Mail
Creative/Copywriter: Vicky Kerr
Designer: Graham Anderson
Laser Cutting: Evergreen Studios
